Most Strategies Start with Selling. Ours Start with Buying.

They design their marketing and sales experience based on their own process — not their buyer’s.
But if you start with how your buyer actually buys — cognitively, emotionally, behaviorally — you don’t just improve outcomes.

Because if the experience isn’t aligned with how people actually decide, it doesn’t matter how well you built it.

What Is It?

A behavioral strategy maps the real buyer experience across your current marketing and sales flow.
We analyze the emotional, cognitive, and behavioral journey of your audience — then show where your messaging, cadence, and content misalign with how they actually make decisions.

Preview what we’ll uncover together.

How It Works

Behavioral Capture (1 week)

We begin with a structured data intake — gathering existing messaging, buyer touchpoints, journey flows, and relevant performance signals.

Execute Lab (4-6 Weeks)

It’s part analysis, part strategy sprint — all grounded in how your buyers actually behave.

Strategic Monitoring (4 Weeks)

We track post-lab performance signals, monitor behavioral responses, and provide insight-based check-ins to refine your rollout.

Explore the Results We Deliver
Expected Outcomes

What Changes When You Align With Behavior

The Buyer Experience Lab doesn’t just improve messaging — it improves momentum, trust, and measurable performance.

 

Messaging feels more natural to your buyers — and gets stronger engagement

Conversion rates improve as friction is reduced across decision points

Your brand builds relevance faster and deeper across channels

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Why It Works:

Funnels describe your process. Behavior describes theirs. We help you align with the latter.

Behavior > Funnel

 

Behavior Over Funnels: Rethinking Buyer Experience from the Outside-In
18+
behavioral and cognitive science disciplines
100K+
behavioral science studies analyzed
50M+
hours of observed human behavior

Rooted in Real Behavior. Built on Real Data.

Our approach isn’t just strategic — it’s scientific. We don’t guess how people behave. We study it.

We benchmark buyer behavior against one of the largest behavioral science datasets in the world — enabling us to identify friction, resonance, and emotional cues before they ever show up in your metrics.

Deliverables That Drive Action

Everything we provide is built to guide action, not gather dust.
Behavioral Buyer Analysis
Friction & Signal Mapping
Behaviorally Aligned Strategy Roadmap
Signal-Based Testing Priorities
Strategic Recommendations Post Lab

 

Who It’s For

If you're responsible for how buyers experience your brand — this Lab is built for you.

  • Marketing leaders tired of chasing tactics without understanding emotional impact
  • Sales or growth teams looking to reduce friction and increase conversion consistency
  • Brand, CX, or digital strategists who want to align experience with how people actually buy

 

Let’s Get Started.

Ready to Align Strategy With the Way People Actually Buy?

Start designing experiences that meet your buyers where they are — emotionally, cognitively, and behaviorally.

 

Let’s decode your buyer behavior — and build strategy around it.

 

Because buyers don’t follow your process — they follow their instincts.